Commitment to Privacy

At Dancewear Solutions®  (“Dancewear Solutions”, "us", "we", or "our"), we value our customers and respect their privacy. This Privacy Policy outlines how your personal information is treated, and explains:

• Purpose of this Privacy Policy
• The Information We May Collect About You
• How We Use Cookies
• How We Use Your Information
• How We Share Your Information
• How Long We May Keep Your Information
• Removal From Email, Phone, Postal Mail and Database Lists
• How We Protect Your Information
• Children’s Privacy
• California Residents
• Your Personal Information Rights
• How We Communicate Changes to this Policy
• How You Can Contact Us

Purpose of This Privacy Policy

This privacy notice is intended to provide information on how Dancewear Solutions collects and processes your personal data through your use of our website at https://www.dancewearsolutions.com which makes reference to this policy. For purposes of this privacy policy, the terms “user,” “customer”, “you” and “your” are meant to refer to the individuals about whom we may collect data.

Controller

Dancewear Solutions is the data controller, as that term is defined under the EU General Data Protection Regulation (GDPR).

Contact Details

The Marketing Department is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy notice, including any requests to exercise any rights that may be afforded to you , please contact the privacy officer at privacy@dancewearsolutions.com or using the details set out below:

Postal Mail

Dancewear Solutions 
Marketing Dept- Privacy Policy
6750 Manchester Avenue
St. Louis MO, 63139

The Information We May Collect About You

Information we collect automatically:

When you visit our website, our server automatically collects certain browser or device generated information, which may in some cases constitute personal data, including but not limited to:

• your domain;
• your IP address;
• your date, time and duration of your visit;
• your browser type;
• your operating system;
• your page visits;
• other information about your computer or device;
• web beacons (also called pixel tags or clear gifs) to tell us when pages are viewed, emails are opened or if customers are interacting with the banners on our sites;
• Internet traffic.

Information You Provide

In order to access or use certain portions of the website or enjoy the full functionality of the website, or to conduct business with us, you may be prompted to provide certain personal data to us in the following ways:

• by filling in forms (for example, a 'Contact us' form) on our website or at a trade show or anywhere else we conduct business;
• by registering for an account on our website;
• by making a purchase through our website;
• by subscribing to newsletters, catalogs, or other communications;
• by corresponding with us by phone, e-mail or otherwise using our contact details;
• by submitting questions or comments to us or requesting any other information from us.

Personal data that we collect or that you give us may include the following:

We obtain the categories of Personal Information listed above from the following categories of sources, as indicated above:

• Directly from you. For example, name, [business affiliation, business address], email address, mailing address, telephone number and payment details when you place an order, join our mailing list, register with us or participate in a contest, promotion or survey, on our website or through our social media platforms. We also maintain a record of product interests and purchases made online or in our stores.
• Indirectly from you (e.g., via your device). For example, from observing your actions on our website or from information your computer or mobile device transmits when interacting with our website or mobile applications, among other things.
• Third parties. For example, We may also obtain your name, email address, and mailing address from third parties for select mailings. Dancewear Solutions participates in cooperative database services. These services help us to identify shoppers who may be interested in receiving our printed catalogs. Names, mailing addresses, emails and associated transactional information are aggregated and shared between participating parties in the cooperative database services.

For purposes of the above, personal information does not include:

• Publicly available information from government records
• Deidentified or aggregated consumer information
• Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Personal data is required to fulfill your purchase orders, and failure to provide requested information may result in our inability to complete your order or transaction.

How We Use Cookies

Last updated: October 22, 2018

We use cookies on the https://www.dancewearsolutions.com website. By using the website, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Website, your choices regarding cookies and further information about cookies.

A. Description and Scope of Data Processing

Our webpage uses cookies. Cookies are text files that are stored on web browsers, which in turn store such text files on a website user’s computer system. If you visit a website, a cookie can be stored on your operating system. Such cookie contains a text string that allows us or a third-party to identify you when you revisit the website.

We also use cookies on our website that allow us to analyze the surfing behavior of website users. By using such cookies, the following data can be transferred to us and our partners: search terms that you have entered, frequency of searches, and usage of website functions.

The data of the user collected in this way will be pseudo-anonymized so that the assignment of the data to the user visiting the website will not be possible. This data will not be stored together with other personal data of the user.

When visiting our website, the user will be informed by an info-banner about the use of cookies for analytical purposes and the user will be asked to consent to the processing of personal data in conjunction with such usage of cookies. Furthermore, the user will be directed to this data protection policy.

B. Legal Basis for the Data Processing

Our legal basis for the processing of personal data in conjunction with cookies is (1) Art. 6 Abs. 1 lit.f) of the Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the Protection of Natural Persons with regard to the Processing of Personal Data and on the Free Movement of such Data, and repealing Directive 95/46/EC (General Data Protection Regulation – GDPR) and (2) to the extent cookies are used for analytical purposes and the users consent to such usage, Art. 6 Abs. 1 lit.a) GDPR.

C. Purposes of the Data Processing

 We use different types of cookies for the purposes described below.

• Account-related cookies. We may use account-related cookies to authenticate users and prevent fraudulent use of user accounts. We may use these cookies to remember information that changes the way the Website behaves or looks, such as the "remember me" functionality.
• Essential Cookies. Certain cookies are necessary for the functionality of our website. The purpose of using such cookies is to simplify and facilitate the use of our website for the users. Some functions of our website cannot be offered without such cookies. In other words, for these functions it is necessary that the user’s browser be recognized even if the user has visited other internet pages since the user’s last visit to our website. We need cookies for the following functionalities of our website: shopping basket, language settings, recognition of search terms. The user data collected by cookies necessary for the functionality of our website will not be used to produce user profiles.
• Analytics cookies. We and our partners use cookies with analytical capabilities for the purpose of improving the quality of our website and its content. Such cookies allow us to learn how our website is used, which allows us to optimize our offerings. We also use cookies with analytical capabilities for the following purposes: test new advertisements, pages, features and new functionality of the Website to see how our users react to them. These purposes are the basis for our justified interests in the processing of personal data according to Art. 6 Abs. 1 lit.f) GDPR.

D. Duration of Storage of Data, Right to an Object and Removal

Cookies will be stored on the user’s computer and send information from the user’s computer to our website. Accordingly, you as the user have full control with regard to the application of cookies. By changing the settings of your internet browser you can deactivate or limit the transfer of certain cookies. Cookies already stored on your computer can be deleted at any time. This can also be achieved automatically. However, if cookies for our website are deactivated, it is possible that you will not be able to use all functions of our website, you may not be able to store your preferences, and some of our pages might not display properly.

In any event, data collected by cookies will be deleted after 180 days.

How We Use Your Information

The following is an overview of how we use your personal data. We only process your personal data for legitimate purposes. In the majority of cases, processing will be justified on the basis that:

• the processing is necessary to perform a transaction with you, such as to fulfil an order, respond to an inquiry, or to provide product information you have requested;
• the processing is necessary for us to comply with a relevant legal obligation, such as keeping accounting or sales records;
• the processing is in our legitimate interests, which are not overridden by your interests and fundamental rights. Our legitimate interests are to use supplier, customer and website user data to conduct and develop our business activities with them and with others while limiting the use of their personal data to purposes that support the conduct and development of our business; or
• you have consented to the processing.

We use the personal data we collect to conduct and develop our business with you and with others, as more fully described below:

• provide you with any products you have purchased;
• provide after-sales support;
• process, evaluate and complete certain transactions involving the website, and more generally transactions involving our products and services;
• operate, evaluate, maintain, improve and develop the website (including by monitoring and analyzing trends, access to, and use of the website for advertising and marketing);
• evaluate, improve and develop our products and services generally;
• engage you about events, promotions, the website and Dancewear Solutions’s products and services;
• to send period mailings about new products and services, discounts, advertisements, special promotions, or upcoming events, where it is lawful to do so;
• correspond with users to resolve their queries or complaints;
• protect and ensure safety of the website, Dancewear Solutions confidential and proprietary information, and Dancewear Solutions employees;
• manage, protect against and investigate fraud, risk exposure, claims and other liabilities, including but not limited to violation of applicable laws or regulations;
• share your personal data with third parties in connection with potential or actual sale of our company or any of our assets, [or those of any affiliated company], in which case personal data held by us about our users may be one of the transferred assets;

We may combine information provided with demographic information that is publicly available to enhance and personalize our communication by email or postal mail about our products, services, and promotions that may be of interest to customers.

How We Share Your Information

Disclosure of Personal Data

We may disclose your Personal Information to a third party for a business purpose, including to our We share your information with third party service providers(who will operate under our instructions) to assist us in providing information, products or services to you, in conducting and managing our business, or in managing and improving our products, services or the website.

• We share your information with our core service providers and third-party platforms as required for our business to function; for example, picking, packaging and processing orders, fulfilling deliveries, customer support, fraud detection, credit risk reduction checks, IT systems support, and internal audits.
• If you choose to provide feedback on your transaction, we will share your information with a third party feedback site who will capture your feedback on transactions which we use to enhance our customer service.
• Your information may be processed by a third party in order to maintain the functionality of our Site and customer database.
• In the event that you add items to your basket but do not complete a transaction, we use a third party provider that will automatically send you an e-mail to remind you that there are items in your basket.
• While you are a member of our mailing list we may share your information with trusted non-core service providers, such as marketing partners we have carefully selected to deliver incentives to participate in offers, polls, surveys, analysis or research, all of which assist us in enhancing our services. They are not permitted to use your information after you unsubscribe.
• If you make an inquiry to the customer services team via email or telephone, the details of your inquiry will be securely stored against your customer record in our helpdesk system. This allows us to accurately respond to your query in a timely manner, and keep a record of responses that have been given.

We also use services offered by Google, Rakuten Marketing, Facebook, Instagram and other similar social media platforms to better tailor our marketing communications and for targeted advertising. We also receive insights from Facebook about the effectiveness of our advertising campaigns which you experience on our Site and social channels; this helps to better target our advertising.

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at www.google.com/policies/privacy, and you can obtain learn "How Google uses data when you use our partners' sites or apps" at www.google.com/policies/privacy/partners.

We also use Rakuten Marketing for services that may relate to facilitating transactions with our online tools and technology for online advertising. The privacy policy of Rakuten, which also uses cookies, is available at rakutenmarketing.com/en-uk/legal-notices/services-privacy-policy.

Your personal information will be transmitted to countries outside of the EU, including the United States. You can obtain details of the mechanism under which your personal data is transferred outside the EU by contacting privacy@dancewearsolutions.com. If your personal data is transferred outside the EU to third party service providers, we will take steps to ensure that your personal data receives the same level of protection as if it remained within the EU, including by entering into data transfer agreements using the European Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU – US Privacy Shield. 

Dancewear Solutions reserves the right to share any information that you provide which is not deemed personal data or is not otherwise subject to legal restrictions.

How Long We May Keep Your Information

We retain the information you provide for the following periods: 

• for as long as you subscribe to receive marketing information;
• for as long as your account is being used, and for a reasonable period thereafter;
• in the case of any contact you may have with our Customer Care team for as long as is necessary to provide support-related reports and trend analysis.
• for as long as may be permitted to support legitimate business functions, or as required under applicable law.

Removal From Email, Phone, Postal Mail and Database Lists

You may contact us via email, phone, fax, or postal mail if you do not want to receive emails or mailings from us, or if you would prefer that we not share information with our database partners. You may also unsubscribe from our email list by clicking unsubscribe at the bottom of the email received.

Dancewear Solutions reserves the right to share any information that you provide which is not deemed personal data or is not otherwise subject to legal restrictions.

How We Protection Your Information

Dancewear Solutions is committed to safeguarding and protecting your personal data from unauthorized access, improper use or disclosure, unauthorized modification or unlawful destruction or accidental loss, and utilizes and maintains certain reasonable processes, systems, and technologies to do so.

To protect the safety of customer credit and debit card information, we use a PCI DSS compliant third party which encrypts the information using secure server technology. Once customers enter the checkout page, their computers will begin communication in full encryption mode. The "http" in the web address/URL will be replaced by "https" to indicate secure mode. We do not store credit or debit card information in our systems. The information is shared only with the payment processors and fraud protection services that service the transactions.

If you have signed up for an account that requires a password to access this Site, it is your responsibility to keep this password confidential. We ask that you do not share a password with anyone.

Children's Privacy

Consistent with the Children's Online Privacy Protection Act of 1998, we never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a subscriber is under the age of 13 and has signed up without prior verifiable parental consent we will remove his or her personally identifiable information from our files. We welcome parents to contact us via phone or email to remove information about their children if they believe we have unknowingly collected such information.

Rights for Residents of Certain States / Countries

The rights discussed in this policy apply only where applicable laws or regulations grant those rights, such as to California residents under the California Consumer Privacy Act or to data subjects located in the European Union under the General Data Protection Regulation.

California Residents

Some state laws grant additional privacy rights to their residents. If you are a resident of California, and not a job applicant or employee of Dancewear Solutions, the California Consumer Privacy Act (CCPA) of 2018, effective as January 1, 2020, grants you the following rights:

1. You have the right to opt-out of Dancewear Solutions’s sale of your Personal Information.
2. You may have the right to request the deletion of any of your Personal Information that we collected from you and retained, subject to certain exceptions. After we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
3. You have the right to request that we disclose to you certain information about our collection and use of your personal information over the past 12 months, no more than twice in a 12-month period. After we receive and confirm your verifiable consumer request, we will disclose to you:

• Categories of Personal Information we collected about you
• Categories of sources from which we collected the Personal Information;
• Business or commercial purpose(s) for collecting or selling your Personal Information;
• Categories of third parties with whom we shared the Personal Information;
• Specific pieces of Personal Information we collected about you; and
• If we disclosed your Personal Information, the categories of Personal Information we disclosed about you.

In order to verify your identity, we will generally require the matching of sufficient information you provide us to the information we maintain about you in our systems. Although we try to limit the personal information collected in connection with a request to exercise the right to know and the right to deletion, certain requests may require us to obtain additional personal information from you. In certain circumstances, we may decline a request to exercise the right to know and right to deletion, particularly where we are unable to verify your identity.

Please see below on how Californian residents can contact us to exercise these rights.

You have the right not to receive discriminatory treatment for exercising any of the rights described above.

If you have an authorized agent, that person also may submit requests relating to your CCPA rights. We will need to obtain verification of the agent’s identity and their authority to act on your behalf.

Do Not Sell My Information

While we do not share your personal information with third parties in exchange for money, we disclose certain information in exchange for insights and other valuable services, and California law may treat such sharing as a “sale” even if no money is exchanged.

If you are a California resident, you can use one of the following options to exercise your rights under the CCPA:

Option 1: Email us here privacy@dancewearsolutions.com

Option 2: Call the toll-free number: 1.866.542.6500 Mon-Fri 8.00 am - 5.30 pm CST

Other Personal Information Rights

Others may also have certain rights in relation to personal information that we hold about you. These may include the right to request access to your personal information, to request that it is erased, that its processing is restricted, or that any inaccurate personal information is corrected. You may also have the right to object to the processing of your personal information, or in some circumstances to obtain a copy of the personal information in a machine readable format. You also have the right to complain about the use of your personal information to the Information Commissioner's Office.

Please contact our privacy officer at privacy@dancewearsolutions.com if you would like to make such a request.

How We Communicate Changes to this Policy

We may change this Policy from time to time, and will notify you by revising the date at the top of this Policy. If the changes are significant, we may provide you with additional notice such as adding a statement to the homepage of the Site or sending you an e-mail with the update.

Please check this Policy regularly to stay informed about our information practices and the ways you can help protect your privacy.

How You Can Contact Us

We are always here to help you. Please feel free to contact us using one of these methods:

Email info@dancewearsolutions.com
Phone 1.800.477.5410 Mon-Fri 8 am – 5:30 pm CST
Fax 1.800.777.8270

Postal Mail
Dancewear Solutions 
6750 Manchester Avenue
St. Louis MO, 63139